While we’ve already touched on the general definition of “rainbow-washing”, we’ve found that offering a tangible example does wonders.īack in June 2018, they showed off a lovely rainbow version of their logo and donated $1 million to The Trevor Project, an organization that works to prevent suicide in LGBTQIA+ youth.Īt first glance, this looks awesome. A huge, multi-million dollar company is vocally supporting LGBTQIA+ rights and donating a good chunk of change to a great organization. However, upon deeper investigation, we’ve learned that between 2017-2018 alone, AT&T donated $2,755,000 to 193 different anti-gay politicians.
So while their colorful logo and hefty donation are nice, their commitment to the LGBTQIA+ community is quite obviously situational, temporary, and inauthentic.
